It's beginning to look a lot like Christmas... #bookmarketing #christmasinjuly #promo #signup

Join our Christmas in July Fête author event and celebrate Christmas early!

We're pleased to announce sign-ups are open for our 5th annual Christmas in July Fête. July is traditionally known as the halfway point to the Christmas holidays. We've been promoting Christmas-themed books for several years and this year is our fifth year doing it. What exactly is Christmas in July Fête? It's a month-long series of spotlights (like the Love and Romance Book Festival and New Year New Books Fete events) in July 2021 where readers can get their fill of any genre, any format (e-copy, print or audiobook) books that either take place in December or mention Christmas or are themed for Christmas (new releases or backlist) plus enter to win one of five Amazon gift cards. If you have nonfiction, we'd love to feature those as well. We also welcome Hanukkah-themed and Kwanzaa-themed books as well.

If you have a Christmas book sale or a new release in July, this is a smart way to promote your sale or new release for a low price. We can schedule your spot to go live on your release day or on your sale day. Just please be sure to tell us the dates so we can coordinate.

We'd love to reserve you a spot. The price is $13 USD per book and all heat levels are welcome. As an added bonus for our dedicated clientele, you can purchase social media follower add-ons for $8 per platform. Your options are website, newsletter, blog, Facebook, Twitter, Instagram, Pinterest, Bookbub, Amazon, Goodreads, YouTube, Book + Main, Tumblr, TikTok, LinkedIn, Mix, and Snapchat. This is an inexpensive way to gain followers the organic way.

When signing up for an add-on, please make sure you already have an account. We don't create an account for you. The entrants will need to sign up voluntarily, as per GDPR and CAN-SPAM. We don't collect email addresses and hand them out to you in an Excel spreadsheet.

Each spotlight will be posted on N. N. Light's Book Heaven on a scheduled day throughout July. We don't post them all up at once but staggered throughout the month. It's a proven marketing technique as our readers love coming back each day to see what books are being featured.

Like all of our promotions, the Christmas in July Fête will have its own event page, will be promoted every day and we will hand out promotional materials (like we do for our monthly giveaway program) which includes graphics and promo copy before the event starts.

Christmas in July Fête will go live July 1 so sign-up today. There's a limited number of spots so sign up soon. I don't want you to miss out on this inexpensive and successful promo to market your holiday-themed books.

Click the link below to be taken to our general contact page. Put "July Author Event" in the subject line so I know which event you're signing up for. Please be sure to include: author name, book title(s), how many book spots you want to reserve, how many social media follower add-ons you'd like along with which platforms and your Paypal address.

https://www.nnlightsbookheaven.com/contact

Please share this author event sign-up with your author groups and friends. We'd love to have them join us for this Christmas in July Fête event.