Trick or treat, we want to promote your book as a spooktober treat this October #promo #marketing
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  • N. N. Light

Trick or treat, we want to promote your book as a spooktober treat this October #promo #marketing



Join our Trick or Treat Book Bonanza and reach readers!


We're pleased to announce sign-ups are open for our 3rd annual Trick or Treat Book Bonanza. October is the countdown to Halloween. Halloween has always been a fun holiday for us growing up. We hope it is still a fun holiday for kids and adults. You can dress up as whatever you want and get candy and treats. What could be better? This is also the perfect time to scare yourself silly with spooky reads and indulge in all things paranormal. Trick or treat, we're got just what you need this October. The Trick or Treat Book Bonanza is a month-long series of spotlights (like the Spring Break Bookapalooza and Fall Into These Great Reads Bookathon events) in October 2021 where readers can get their fill of any format (e-copy, print or audiobook) books (new releases or backlist) in certain genres plus enter to win a $75 Amazon gift card. Which genres? Well, if your book has elements of paranormal, fantasy, horror, suspense, supernatural, mystery, thriller, etc., it qualifies. We want everything from middle grade to erotic romance, and everything in between. If you have nonfiction, we'd love to feature those as well. If you have a boxed set or anthology you're taking part in, this is a great promo for you as well.

If you have a book sale or a new release in October, this is a smart way to promote your sale or new release for a low price. We can schedule your spot to go live on your release day or on your sale day. Just please be sure to tell us the dates so we can coordinate.


Note: your book does not need to be on sale to participate in this event.

We'd love to reserve you a spot. The price is $13 USD per book and all heat levels are welcome. As an added bonus, you can purchase social media follower add-ons for $8 per platform. Your options are TikTok, website, newsletter, blog, Facebook, Twitter, Instagram, Pinterest, Bookbub, Amazon, Goodreads, YouTube, Book + Main, Tumblr, LinkedIn, Mix, and Snapchat. This is an inexpensive way to gain followers the organic way.

When signing up for an add-on, please make sure you already have an account. We don't create an account for you. The entrants will need to sign up voluntarily, as per GDPR and CAN-SPAM. We don't collect email addresses and hand them out to you in an Excel spreadsheet.

Each spotlight will be posted on N. N. Light's Book Heaven on a scheduled day throughout October. We don't post them all up at once but staggered throughout the month. It's a proven marketing technique as our readers love coming back each day to see what books are being featured.

Like all of our promotions, the Trick or Treat Book Bonanza will have its own event page, will be promoted every day and we will hand out promotional materials (like we do for our monthly giveaway program) which includes graphics and promo copy before the event starts.

Trick or Treat Book Bonanza will go live on October 1 so sign-up today. There's a limited number of spots so sign up soon. I don't want you to miss out on this inexpensive and successful promo to market your books.

Click the link below to be taken to our general contact page. Put "October Author Event" in the subject line so I know which event you're signing up for. Please be sure to include: author name, book title(s), how many book spots you want to reserve, how many social media follower add-ons you'd like along with which platforms and your Paypal address.


Please share with your author groups and friends. We'd love to have them join us for this Trick or Treat Book Bonanza event.

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