Title: Culture Built My Brand: The Secret to Winning More Customers Through Company Culture
Author: Mark Miller and Ted Vaughn
Genre: Direct Marketing, Marketing, Business
Unleash the power of your culture.
Propel your brand forward.
Too many executive leaders settle for inadequate employee performance, mediocre outcomes, and unremarkable earnings. But this doesn’t have to be your organization’s reality. There is a way to break through the inertia to engage your team, drive better results, and attract a tribe of loyal customers—by tapping into the greatest driver of brand success: your internal company culture.
Mark Miller and Ted Vaughn have led nearly 100 rebrands for purpose-driven organizations with their team at Historic Agency. Their decades of experience and research have culminated in Culture Built My Brand, your road map to winning more customers and turning them into raving fans. With practical steps and customizable tools, this easy-to-follow guide gives you the know-how you need to tap into your company culture to create an authentic brand that stands out from the competition.
A business how-to that takes a different approach to a common problem. These authors painstakingly make out a strong case that culture is at the core of every company's success or failure.
This book starts with a solid introduction and ends with a firm conclusion. This is a very scholarly approach that is rarely seen in today's writings.
Each chapter is well laid out to allow the reader to get the most out of the information. They start each with a section titled 'What You Learn in This Chapter'. Each chapter ends with a handy 'Key Takeaways' section. With this approach, a business can key on a specific chapter as the need exists.
If there is any issue here, it is that this is a touch wordy in its approach. This could make it difficult for every business owner to get the most out of this work.
The authors also include handy downloadable pages to allow a reader to work as they read. This will allow a keen student of this book to get the most they can out of the work.
A very valid addition to the business how to section. The real-life examples of successes and failures help make this book more approachable. Personally, I saw many of the mistakes I witnessed in my office career highlighted here. An important book for business owners to read, or task someone to read for them.
My Rating: 5 stars
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Mark Miller & Ted Vaughn are the cofounders of Historic Agency, a brand strategy, innovation, and design partner that helps ambitious brands do more good.
Mark leads product strategy, marketing transformation, and brand at Historic. He's rebranded nearly 100 organizations and also specializes in all things strategy including brand, product, and marketing. A fan of Bob Ross as a kid, Mark grew up wanting to be a painter. Falling short of happy clouds, he thought becoming a cartoonist might be a fit, but went on to pursue film instead. He started out as a producer and director creating branded content before finally landing in brand and marketing.
Ted leads client transformation at Historic and specializes in executive leadership, brand development, and strategic clarity. Ted has served hundreds of for-profit and nonprofit brands. His passion is to serve senior leaders by helping them align everything they do to build their brand from the inside out.
Ted's childhood dream was to become a stuntman like Lee Majors in the 1980s show The Fall Guy. Instead, he started his career as a professional musician and talent booker for DJs and jazz combos. He also has a lifelong love affair with food and beverage and became a sommelier in 2009.
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Reviewed by: Mr. N